WHAT IT IS: The SoCal twosome of Bryce Savage and Cameron Wales have accumulated 1.5b+ global streams with their grassroots marketing strategy of releasing 100 copyright-free songs in 100 weeks. Inspired by their love for creation, the lifelong friends had released over 110 originals, plus remixes, by the end of 2018. Entirely produced, written, mixed and mastered by the duo, NEFFEX’s music showcases their guitar-driven pop/alt/electronic/hip-hop-meshing style. 2020 marks the next phase for Savage and Wales’ consistent creation of compelling and unique content.
ALBUM: TBD
RELEASE DATE: Fall 2020
SINGLE: “New Beginnings”
LIVE: Sold-out 2019 European tour; scheduled for Germany’s Rock am Ring Festival
INTERNET: 1.5b+ combine global streams; 2.9m+ monthly Spotify listeners, 600k+ followers; 3m+ YouTube subscribers, 765m+ combined video views; 1.2m+ followers across social media
PRESS: Forbes, Idolator, LAT, Noise Trend, more
BOOKING: Mark Cheatham, Phil Quist & Joe Mott/CAA
PUBLISHING: Burning Boat LLC
MANAGEMENT: Omid Noori & Ryan Sullivan/ATG Group

WHAT IT IS: Cultivating a diverse fanbase, 19-year-old Mexican-American Houston native Alaina Castillo has crafted a sound that is both youthful and wise. Working exclusively with producer RØMANS, the architect behind hits from Khalid, Ella Mai, Demi Lovato, on her debut EP, Castillo combines her Latin roots and love of R&B, pop and hip-hop with her fiery pop vocals, while seamlessly transitioning between English and Spanish, to create her captivating sound. Castillo’s new EP, the voicenotes, has been released in both languages, reflecting the bilingual nature of her music.
ALBUM: the voicenotes (EP)
RELEASE DATE: 4/24
SINGLE: “Pass You By”
LIVE: Performed at Mala Luna Festival in San Antonio
INTERNET: 19m+ global streams, 31m+ YouTube video views; 2.69 monthly Spotify listeners, landed cover of Spotify’s Viva Latino playlist, “No Importa” on 3 viral charts
PRESS: First Spotify Radar 2020 Artist, Amazon 2020 Artist to Watch, NME, Complex, Clash, Rolling Stone (“Castillo was developing a vastly different vocal style, characterized by a hyper-controlled but lightweight soprano tailor-made for lullabies”), OTW, Wonderland (“A YouTube prodigy turned bop churner”), more
BOOKING: Kirk Sommers & Michael Coughlin/WME
PUBLISHING: Kobalt
MANAGEMENT: Marc Fineman & Ryan Adelson/Fine Group Entertainment

WHAT IT IS: Born in New Jersey and raised by two gospel-singing ministers in Atlanta, Breland started penning songs as a teenager. Inspired by hip-hop, R&B, country, pop, The Beatles, Rascal Flatts, Prince and his icon, Stevie Wonder, the singer/songwriter exploded onto the scene with his country-trap hit, “My Truck.” What started as a social-media challenge to get 500 commends eventually led to the self-release of the track, which hit #1 on Spotify’s Global and U.S. Viral charts. The “Pen Point Guard” amassed high-profile cuts for artists like YK Osiris while also studying management and marketing at Georgetown. A fresh remix of “My Truck” f/Sam Hunt is out now, and Breland’s debut EP is on the way.
ALBUM: Breland (EP)
RELEASE DATE: May 2020
SINGLE: “My Truck” and “My Truck (Remix)” f/Sam Hunt
INTERNET: “My Truck” reached #1 on Spotify’s Global and U.S. Viral charts, 1.9m+ monthly listeners; 50m+ RTD streams; 10m+ YouTube views; 500k+ TikTok videos created
PRESS: Taste of Country, Genius Verified, Rolling Stone, USA Today, Paper, OTW, more
BOOKING: Kevin Shivers, Matthew Morgan & Matthew Elam/WME
MANAGEMENT: Wassim “SAL” Slaiby & Manny Dion/SAL&CO; Bruce Kalmick/Triple 8 Management