Warnock, co-head of UTA’s London office and Head of Global Touring, is one of the architects of the modern live business. A leader in expanding the global footprint of the concert industry, Warnock currently represents legendary stars including Dolly Parton, Deep Purple and David Gilmour. Over the years, he has worked with Pink Floyd, The Rolling Stones, Johnny Cash, Simon & Garfunkel and Michael Jackson. In January 2019, Warnock was appointed a Member of the Order of the British Empire in the New Year Honours List, for services to music and charity.

First concert you ever saw?

The Shadows, in Worthing, U.K. during the summer of 1961.

You’re made czar of the concert industry. What’s the first thing you’d change?

End dynamic ticket pricing.

Name a mistake you’ve made in the biz, and how you’ve learned from it.

Made a few, but one in particular was turning down Queen, as I had a very full roster and an ego out of control. Always listen to what you receive, especially when it comes to you from other industry professionals.