CALL MY AGENT:
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DICKON STAINER 
Universal Music China has signed an exclusive worldwide publishing deal with Cheerful Music, a leading creator of hit songs in China.
The Cheerful catalog includes “YI XIAO JIANG HU (KE MU SAN),” which has tallied more than 50b views on Douyin (the Chinese version of TikTok), "XIAO CHENG XIA TIAN," “TA SHAN HE” and “BAN SHENG XUE,” each of which has claimed the top spots on China's leading streaming services.
Cheerful Music was founded in 2019 and boasts a roster of Chinese writers and artists including Snow J, Silk Ye, Cindy Dong, KeyKey and Reddi. The company's London office has fostered collaborations with Erik Frank, Grand Nights, Shell Tenedero and Milan D’Agostini, among others.
Snow J, the founder and CEO of Cheerful Music, said, “From the outset, our vision has been to create music that resonates worldwide. I am profoundly confident that our partnership with UMP China—with their expansive network and proven success—will propel our journey of internationalization even further.”
“Cheerful Music has an adept ability to produce music that resonates with the current trends, crafting hits that enjoy widespread popularity around the globe," said UMP China VP of Finance and Operations Grace Gao, seen above with Snow J.
To paraphrase Ian Dury, Universal now has even more reasons to be Cheerful.
