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LAUV LINKS WITH VIRGIN

Indie pop sensation Lauv has partnered with Virgin Music Label & Artist Services for distribution and label services. The initial release under the new pact, "26," which arrived today, is the first taste of his forthcoming full-length album.

Lauv has collaborated with BTS, Ellie Goulding, Julia Michaels, Troye Sivan, blackbear and more. His 2018 single, "I Like Me Better" is in Spotify's Billionaire's Club. 

Said Virgin Music President Jacqueline Saturn, “We have been listening to Lauv for five years and marveling at his ability to transcend musical boundaries and emerge as one of the most important and creative figures in independent music. His new single, “26,” is another amazing step in his artistic journey, and all of us at Virgin are thrilled to be part of this next chapter in his career while providing the support and resources necessary to achieve new heights together.”

Listen to "26" here

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