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VIRGIN HAS A PRIMARY FOCUS

Virgin Music Label & Artist Services will distribute Primary Wave Music’s catalog of master recordings, which includes music from The Gaither Group and Sun Records.

The worldwide deal spans all physical and digital distribution channels and will focus on releases from Primary Wave Music’s strategic partner The Gaither Group, which owns the labels Gaither Music, Green Hill and Emerald Wave, as well as Sun’s catalog, which Primary Wave Music acquired in January.

The partnership also includes the opportunity for artists to partner with the Gaither platform for faith-based content, as Gaither Music will continue its long-standing relationship with Capitol Christian Music Group (CCMG) as part of the CMG family.

“Both companies are so forward thinking and always looking to create new opportunities to build awareness and audiences for their artists and music,” Virgin President Jacqueline Saturn and Virgin General Manager Matt Sawin said in a joint statement. “Their approach perfectly aligns with ours, and we look forward to many years of success together.”

Paul Sizelove, President of Gaither Music Group, said, “After decades of building a firm foundation with Capitol Christian Music Group, Gaither Music and Green Hill Music have experienced exponential growth over the past few years.

'The rapid expansion of our family of labels, including our recent addition of Sun Records, makes this a great opportunity and ideal home for our artists and initiatives. I look forward to creating a partnership of continued success as we develop further strategic distribution opportunities worldwide with the Virgin and CMG teams.”

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