WHAT IT IS: Atlanta rapper Mulatto has been making her mark in the hip-hop scene since she was 10, performing at talent shows and cyphers before winning season one of The Rap Game at 16. The now 21-year-old released her EP, Big Latto, in mid-2019; it included her breakout single, “Bitch From Da Souf,” leading to a deal with RCA earlier this year. Mulatto also dropped a remixed version of the track with Saweetie & Trina off her latest project, Hit the Latto. Collectively, the two tracks have amassed over 35m streams on Spotify and Apple Music—part of her 92m overall streams on the platforms—while drawing praise from Timberland, Russ and Demi Lovato, among others. With her witty lyrics and undeniable flow, Mulatto is lined up for a solid 2020.
ALBUM: Hit the Latto
RELEASE DATE: 12/12/19
SINGLE: “Bitch From Da Souf” Remix f/Saweetie & Trina
LIVE: Recently wrapped up touring with Lil Tjay
INTERNET: 1.2m+ monthly Spotify listeners, 35m+ streams between single and remix on Spotify and Apple Music; 3.5m+ Instagram followers, 561k YouTube subscribers, 89.9m+ overall video views
RADIO: Impacted Urban on 3/23, on 45+ Urban stations including WPWX, WHTA, WVEE, WUSL, WPHI, more; impacting Rhythm soon
PRESS: Rolling Stone, Complex, Fader, XXL, GQ, Paper, Highsnobiety, VIBE, UPROXX, BrooklynVegan, EARMILK, Hot New Hip Hop, HipHopDX, more
BOOKING: Mike G, Chris Jordan & Tessie Lammle/UTA
MANAGEMENT: B. Farmer Management/PittStop Entertainment

WHAT IT IS: Nottingham’s Young T & Bugsey combined their individual talents as 15-year-olds. Initially part of a collective, the duo broke off and paired up to perfect their Afro-inspired grooves and catchy hooks on breakout singles like “Glistenin’” and “Greenlight” before dropping their long-awaited debut project, Plead the 5th, this year. The 12-track mixtape includes their global hit, “Don’t Rush” f/Headie One, which sparked the viral #dontrushchallenge on Instagram and TikTok, as well as platinum single “Strike a Pose” f/Aitch. Showcasing their unique rapping ability and their knack for creating earworms, Young T & Bugsey have become one of the most promising hip-hop acts to come out of the U.K.
ALBUM: Plead The 5th (mixtape)
RELEASE DATE: 3/20
SINGE: “Don’t Rush” f/Headie One
LIVE: Previous festival performances include Strawberries & Creem, Glastonbury and Wireless; performed at Kiss Haunted House Party and Capital FM’s Jingle Bell Ball; upcoming Wireless and Reading & Leeds festival
INTERNET: 32m+ Spotify streams on single, 3.8m+ monthly listeners; 99.3k+ social followers
RADIO: “Don’t Rush” is #1 Most Added track at Urban radio week of 4/16 with 32 adds
PRESS: Essence, Complex, Fader, Clash, Wonderland, RESPECT, The Guardian, Hot New Hip Hop, Prelude Press, more
BOOKING: Primary Talent
PUBLISHING: Sony/ATV
MANAGEMENT: 2K Management

WHAT IT IS: Born and raised in the small town of Monterey, La., Ross Ellis has been catching the attention of Music Row execs and building a loyal fanbase since moving to Nashville post-college. The singer/songwriter has penned tracks for some of country’s biggest acts, including Tim McGraw and Gary Allan, while simultaneously building his own career and being named one of The Boot’s “2019 Artists to Watch.” Garnering early acclaim from Thomas Rhett, Ellis’ single “Buy and Buy” hit #1 on SiriusXM’s The Highway Top 30 Countdown before going to terrestrial radio. Featured on Apple Music’s Breaking Country, Amazon’s Introducing Country and Spotify’s Wild Country, the single also has reached over 2m in consumption to date.
SINGLE: “Buy and Buy”
LIVE: Headline tour across the U.S.; previously opened for Gary Allan, Chris Janson, Brett Young, Chase Rice, Raelynn, Eli Young Band, more
RADIO: “Buy and Buy” impacting radio soon; named SiriusXM’s “Highway Find” in 2017; “Ghosts” reached the Top 10 most-played songs on The Highway in 2018; “Buy and Buy” reached #1 on The Highway Top 30 Countdown in 2019; spotlight artist on WDSD’s Nashville’s Next in 2020
PRESS: Rolling Stone, American Songwriter, The Boot, Country Now, Sounds Like Nashville, Nash Country Daily
BOOKING: Barrett Sellers/WME
PUBLISHING: Pete Robinson/Big Deal Music
MANAGEMENT: George Couri & Rachelle Rountree/Triple 8 Management