NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: 25-year-old Sawyer Hill is a rising rock star who’s fusing the genre’s classic elements—punchy riffs, memorable melodies and anthemic choruses—for a digitally engaged Gen Z audience. After honing his craft in local bars, the Arkansas native built a dedicated fan base after a live-performance video of “Look at the Time” went viral. This momentum, along with follow-up single “High on My Lows,” led to a 43-date tour across the U.S., U.K. and EU.
ALBUM: TBA (EP)
RELEASE DATE: Spring 2025
SINGLE: “High on My Lows”
LIVE: Sold 15k+ tickets from April to August 2024 on Look at the Time Tour; sold out shows in U.K., Netherlands, Germany more; Bonnaroo, Reeperbahn, Austin City Limits; spring 2025 headline tour TBA
INTERNET: Viral Instagram Reels earned him 750k+ followers in eight months, combined social audience of 1.3m+ fans; “Look at the Time” and “High on My Lows” topped Spotify’s Viral charts; 50m+ global streams; 120m+ video views to date
RADIO: “High on My Lows” featured on SiriusXM’s Alt Nation Advanced Placement; airplay on WAQX, KRXP, KTBZ, KXNA, WARQ, more
PRESS: Ones to Watch, more
BOOKING: Marty Diamond & Larry Webman/Wasserman
PUBLISHING: Self-published
MANAGEMENT: Simon Bobbett/SB Management