WHAT IT IS: Following his single “For You” featuring OVO Sound artist Roy Woods earlier this year, Melbourne native Lithe released “Fall Back,” which further increased his global profile. The follow-up single amassed 100m+ streams in just three months and entered Spotify’s Global 50 and Viral 50 in more than 100 countries. It also topped the ARIA Australian Hip-Hop/R&B single charts. Five more songs from Lithe’s catalog also entered the chart and reached #1 on the Global 200 Shazam chart, with 1m+ hits on the platform. The buzz continued on social media as the track hit #1 on Instagram Reels and was used more than 2m times on TikTok. His latest offering, “Tempt Me,” arrived on 7/26.
ALBUM: What Would You Do (EP)
RELEASE DATE: 7/26
SINGLE: “Tempt Me” and “Like We Wrote”
LIVE: Performing four dates of the Listen Out Festival Tour in Australia; international dates TBA
INTERNET: 9m+ monthly Spotify listeners; “Fall Back” hit #1 on Shazam Global 200, #1 on Instagram Reels; 2m+ TikTok video creations; 104m+ combined YouTube views, 175k+ subs
PRESS: Complex, more
BOOKING: WME
PUBLISHING: Boss Level/Concord
MANAGEMENT: Benjamin James/Mutual Friends