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THE B-SIDE
Ayra Starr (Mavin)
4/18/24

WHAT IT IS: From the cultural hub of Lagos, Nigeria, comes 21-year-old Ayra Starr, one of the most prominent African female artists in today’s music scene. Her discography, which boasts hits including “Rush” and “Bloody Samaritan,” has generated 2b+ streams globally. Starr has been named an Artist to Watch by Spotify, Amazon, Pandora and BBC 1Xtra Hot, and she’s been nominated for a VMA (Best Afrobeats Song), a BET Award (Best International Act) and a Grammy (Best African Music Performance), among other laurels. After cosigns from and/or collabs with the likes of David Guetta, Tyla, Aya Nakamura, Rema, WizKid and Tiwa Savage, Tems Starr is making waves with her latest single, “Commas.”
SINGLE: “Commas”
LIVE: Recently wrapped her headline 21: The World Tour, covering major cities across four continents; joining Chris Brown for 11 dates on his upcoming, sold-out N.A. tour (The 11:11 Tour) kicking off in June
INTERNET: 300k+ creates on Instagram Reels and 16k on YouTube Shorts for “Commas”; Youngest African female artist to surpass 100m views on a single video with “Rush” (326m+ views RTD); 5m Instagram followers; 6.3m TikTok followers; 1.7m YouTube subs, 570m+ views
PRESS: Grammys.com; NPR, HotNewHipHop, Clash, OkayAfrica, more
BOOKING: CAA
PUBLISHING: Mavin Records
MANAGEMENT: Mavin Records