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THE B-SIDE
Angie McMahon (AWAL)
11/9/23

WHAT IT IS: Melbourne-based singer Angie McMahon unveiled her highly anticipated sophomore album, Light, Dark, Light Again, on 10/27. With acclaim from NPR, triple j, The Guardian, NYLON and The Line of Best Fit, as well as support from Spotify’s global EQUAL program, McMahon has amassed 4m+ streams across singles from the album, including “Saturn Returning,” “Letting Go,” “Fireball Whiskey” and “Exploding.” The new album sees McMahon step out from her shadows to present an expansive, cinematic universe that brings light to all the best and most challenging parts of herself.
ALBUM: Light, Dark, Light Again
RELEASE DATE: 10/27
SINGLE: “Making It Through”
LIVE: Recently wrapped a sold-out AUS and U.S. (Moroccan Lounge and Sultan Room) headline tour; returning to the U.S. with a full band in March 2024 for a larger N.A. headline run
INTERNET: Gained 40k+ followers across socials since the start of her album campaign; appeared on TrackStar’s show on TikTok (1.7m+ views); 822k+ monthly Spotify listeners
RADIO: “Exploding” is currently triple j’s most played song; full U.S. radio campaign is underway with “Letting Go” (2m+ streams) as the focus single
PRESS: NYLON, Consequence, NPR, The Guardian, Paste, CLASH, NME, Rolling Stone Australia, more
BOOKING: Ben Schiffer, Brett Murrihy & Russell Warby/WME
PUBLISHING: Kobalt
MANAGEMENT: Amy Schmalz/Monotone