WHAT IT IS: Following her standout performance at the BET Hip-Hop Awards Cypher, Lady London has unveiled her latest project, S.O.U.L. (short for “Signs of Universal Love”) Executive-produced by Lady London and Jeremy “J Dot” Jones, the conceptual album weaves an astrological theme through its tracks. S.O.U.L. examines the intricacies of love languages, do’s and don’ts, triggers and the celestial mechanisms that drive us. Earlier this year, Lady released the viral freestyle “Pop Ya Shit,” which garnered millions of plays across YouTube, Instagram and Spotify and initiated the weekly freestyle series “Lady Londays,” earning praise from Busta Rhymes, Lupe Fiasco, Timbaland, Nas and more.
ALBUM: S.O.U.L
RELEASE DATE: 11/3
SINGLE: “Yeah Yea” f/Dreezy and “Do Something” f/Jeremih
LIVE: Performed on behalf of Jordan Brand in a student-designed Jordan outfit at Howard, her alma mater
INTERNET: 334k+ monthly Spotify listeners; 7.7m+ global streams; 1m Instagram followers, 3.1m YouTube views, 105k+ subs, 873.6k+ TikTok followers, 8.2m likes; penned a jingle and starred in a video for Mielle Organics; featured in a JD Sports x Crocs brand campaign
PRESS: Variety, UPOXX, XXL, Brooklyn Vegan, more
BOOKING: CAA
PUBLISHING: Self-published
MANAGEMENT: Jeremy “J Dot” Jones