NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Hailing from Baton Rouge, rising rapper HD4President delivers brazen lyrics that reflect his life experiences. While staying true to his “jiggin” roots, HD4President pulls inspiration from some of his favorite artists, like Soulja Slim and Jay-Z, as he combines elements of hip-hop, R&B, soul and pop to craft his high-energy hits. He first saw viral success with the bouncy track “Can’t Stop Jiggin’,” and he continues to set himself apart with his latest offering, “Touch Down 2 Cause Hell (Bow Bow Bow).” Achieving virality on TikTok, the track has seen creations from the likes of Lizzo, Coi Leray, City Girls and Latto.
ALBUM: To Da Max
RELEASE DATE: 9/2021
SINGLE: “Touch Down 2 Cause Hell (Bow Bow Bow)”
LIVE: currently on tour; played Tampa on 7/13, more to come
INTERNET: 1.2m+ TikTok creations on “Touch Down 2 Cause Hell” and 1.5b+ overall views on the platform; video creations from Niecy Nash, Gabrielle Union, Jessica Alba, more
RADIO: Impacted Urban on 7/12, 55+ adds TD, 21m+ audience; peaked at #31 on Urban Published Panel
PRESS: Complex (The Best TikTok Trends and Challenges Right Now), AllHipHop, more
BOOKING: Mark Cheatham/CAA
PUBLISHING: HD4PR/Affiliate Nation Music Group Hammond Artistry Publishing
MANAGEMENT: 4gmusicmanagement