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SIR LUCIAN
TURNS IT UP
UMG chief is sitting on top of the world. (9/17a)
OCEAN ACTIVITY?
Let's be Frank. (9/17a)
A HARD DAY’S
HITS LIST
Stars across the board (9/17a)
GRAMMYS HAVE A NEW AWARDS CHIEF
Will she be able to clean up the mess? (9/17a)
CH-CH-CH-CHANGES
FOR BOWIE CATALOG
WMG snags a cornucopia of sound and vision. (9/16a)
HITS' 35TH ANNIVERSARY
A chronicle of the inexplicable.
GRAMMY: ALBUM OF THE YEAR
We make yet more predictions, which you are free to ignore.
2022 TOURS
May we all be vaxxed by then.
ROCK'S NEW CHAPTER
Power pop, global glam and the return of the loud.
THE B-SIDE
HD4President (Motown)
8/5/21

WHAT IT IS: Hailing from Baton Rouge, rising rapper HD4President delivers brazen lyrics that reflect his life experiences. While staying true to his “jiggin” roots, HD4President pulls inspiration from some of his favorite artists, like Soulja Slim and Jay-Z, as he combines elements of hip-hop, R&B, soul and pop to craft his high-energy hits. He first saw viral success with the bouncy track “Can’t Stop Jiggin’,” and he continues to set himself apart with his latest offering, “Touch Down 2 Cause Hell (Bow Bow Bow).” Achieving virality on TikTok, the track has seen creations from the likes of Lizzo, Coi Leray, City Girls and Latto.
ALBUM:
To Da Max
RELEASE DATE:
9/2021
SINGLE:
“Touch Down 2 Cause Hell (Bow Bow Bow)”
LIVE:
currently on tour; played Tampa on 7/13, more to come
INTERNET: 1.2m+ TikTok creations on “Touch Down 2 Cause Hell” and 1.5b+ overall views on the platform; video creations from Niecy Nash, Gabrielle Union, Jessica Alba, more
RADIO: Impacted Urban on 7/12, 55+ adds TD, 21m+ audience; peaked at #31 on Urban Published Panel
PRESS: Complex (The Best TikTok Trends and Challenges Right Now), AllHipHop, more
BOOKING: Mark Cheatham/CAA
PUBLISHING: HD4PR/Affiliate Nation Music Group Hammond Artistry Publishing
MANAGEMENT: 4gmusicmanagement