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UMG'S VALUATION NEARS $55B
Day one begins. (9/23a)
SAVE THE DATE: GRAMMY NOMS REVEALED 11/23
Whoa, that's early. (9/21a)
A HARD DAY’S
HITS LIST
Stars across the board (9/21a)
NEAR TRUTHS:
THE LUCIAN DECADE
A history lesson from I.B. Bad (9/23a)
SIR LUCIAN TURNS IT UP
As UMG goes solo, Grainge discusses leading the band. (9/20a)
HITS' 35TH ANNIVERSARY
A chronicle of the inexplicable.
GRAMMY: ALBUM OF THE YEAR
We make yet more predictions, which you are free to ignore.
2022 TOURS
May we all be vaxxed by then.
ROCK'S NEW CHAPTER
Power pop, global glam and the return of the loud.
THE B-SIDE
Mulatto (RCA)
2/4/21

WHAT IT IS: For over a decade, 22-year-old Atlanta rapper Mulatto has been making a name for herself in her hometown, and she’s now reaping the fruits of her labor. Her RCA debut project, 2020’s Queen of Da Souf, generated 261m+ global streams, while “Bitch From Da Souf” f/Saweetie & Trina was certified gold, making her the first solo female rapper from Atlanta with that distinction. She’s also one of the just two women inducted into XXL’s 2020 Freshman Class. Mulatto’s pen game, replete with witty and raw verses, has solidified her as part of the new wave of female rappers destined for success in 2021.
ALBUM: Queen of Da Souf
RELEASE DATE: 8/21/20; deluxe 12/11/20
SINGLE: “Sex Lies”
TV: Performed at the 2020 BET Hip Hop Awards
INTERNET: 4.7m+ monthly Spotify listeners; YouTube Artist on the Rise, 285.6m+ combined video views; 1m+ subscribers; 6.6m+ Instagram followers
RADIO: Impacted Urban and Rhythm on 1/25; early supporters include WHTA, WENZ, WPEG, WGPR, WRNB, KMJK
PRESS: XXL, Fader, Complex, NPR, Pitchfork, ELLE, Paper, Cosmo, Allure, GQ, Essence, Brooklyn Vegan, OkayPlayer, UPROXX, The Source, Respect, HotNewHipHop, HipHopDX, Earmilk, Def Pen, Rap Radar, MTV(February Global Push Artist)
BOOKING: UTA
MANAGEMENT: Brandon Farmer