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MAYBE, JUST MAYBE:
MOBILE PHONES,
IMMOBILE HUMANS
Lenny Beer needs to cut down on his screen time. (9/29a)
RAINMAKERS: TOWERING OVER THE COMPETITION
A big tease for the upcoming edition. (9/29a)
THE DEATH OF PRINT JOURNALISM: GRAMMY PREVIEW EDITION
Gimme an "H." Gimme another "H." (9/29a)
NEAR TRUTHS: KANYE
AND HIS PHONE
A quintessential American story (9/29a)
21, METRO ANNOUNCE SAVAGE MODE II
Dynamic hip-hop duo forges a franchise. (9/29a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
THE B-SIDE
Luh Kel (Cinematic Music Group)
4/27/20

WHAT IT IS: The latest R&B player on the rise from St. Louis, Gen-Z artist Luh Kel has captured attention globally with his string of bouncy, sing-along bangers. After a dance challenge centered on his now platinum certified track “Wrong” went viral, the Jonnyshipes, 11vn and BubbagotBeatz-produced single garnered over 2.3m+ TikTok videos created, catapulting Kel’s career. Included on his recently dropped 12-track debut album, Mixed Emotions, the project also features the PnB-assisted “Movie” and continues to prove its classic value to his fans. Most recently, his single “Y.O.U.” is gaining upward traction while “BRB” and “Pull Up” are on their way to gold certification.
ALBUM: Mixed Emotions
RELEASE DATE: 11/15/19
SINGLE: "Wrong"
TV: FOX 2
LIVE: YouTube performance on EscapeTracks channel on 4/25
INTERNET: 128.8m+ Spotify streams on “Wrong,” 5m+ monthly listeners; 1.3m+ YouTube subscribers, 2m+ Instagram followers; 2.3m+ activity on TikTok
RADIO: “Wrong,” Y.O.U.,” “Pull Up” impacted Urban radio, “Tweakin” impacted 1/9
PRESS: Genius, XXL, Seventeen, more
MANAGEMENT: Hovain Hylton/Cinematic Management