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THE B-SIDE
Alaina Castillo (AWAL)
4/27/20

WHAT IT IS: Cultivating a diverse fanbase, 19-year-old Mexican-American Houston native Alaina Castillo has crafted a sound that is both youthful and wise. Working exclusively with producer RØMANS, the architect behind hits from Khalid, Ella Mai, Demi Lovato, on her debut EP, Castillo combines her Latin roots and love of R&B, pop and hip-hop with her fiery pop vocals, while seamlessly transitioning between English and Spanish, to create her captivating sound. Castillo’s new EP, the voicenotes, has been released in both languages, reflecting the bilingual nature of her music.
ALBUM: the voicenotes (EP)
RELEASE DATE: 4/24
SINGLE: “Pass You By”
LIVE: Performed at Mala Luna Festival in San Antonio
INTERNET: 19m+ global streams, 31m+ YouTube video views; 2.69 monthly Spotify listeners, landed cover of Spotify’s Viva Latino playlist, “No Importa” on 3 viral charts
PRESS: First Spotify Radar 2020 Artist, Amazon 2020 Artist to Watch, NME, Complex, Clash, Rolling Stone (“Castillo was developing a vastly different vocal style, characterized by a hyper-controlled but lightweight soprano tailor-made for lullabies”), OTW, Wonderland (“A YouTube prodigy turned bop churner”), more
BOOKING: Kirk Sommers & Michael Coughlin/WME
PUBLISHING: Kobalt
MANAGEMENT: Marc Fineman & Ryan Adelson/Fine Group Entertainment

The B-Side Index