NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: The Louis Vuitton Don has broken out a new brand, and it’s newcomer Desiigner. Breakout single “Panda” from the newest G.O.O.D. Music/Def Jam signee is taking the industry by storm. In just two months, Desiigner has gone from the virtually unknown to an Internet sensation; the hit has garnered more than 10m streams and plays between SoundCloud, YouTube and Spotify alone. It earned him a featured spot on Kanye West’s latest project, The Life of Pablo. ALBUM: TBA
SINGLE: “Panda”
LIVE: SXSW stops at Fader Fort, Def Jam/Hip Hop DX Stage, Revolt Stage
INTERNET: 45k Twitter followers, 4.5m official video views
RADIO: Impacting Urban radio 3/7, Rhythm radio 3/29
PRESS: XXL, Fader, Hot New Hip Hop, Complex
PUBLISHING: L.O.D. Publishing/ BMI
MANAGEMENT: Zana Ray/G.O.O.D. Music