TikTok users will now have the opportunity to save music to Deezer, alongside existing partners, via the Add to Music App feature. The tool gives music fans the ability to save the songs they discover on TikTok to their preferred music streaming service.
“Add to Music App has already been responsible for hundreds of millions of track saves, and billions more streams on music streaming services," said Michael Kümmerle, global head of music partnership development, TikTok. "We are really excited that our new partnership with Deezer will give millions more music fans the opportunity to use this feature to save and enjoy the music that they love, and for artists around the world to benefit from it.”
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