LARRY JACKSON MARKS 18 MONTHS OF gamma. GLORY

Larry Jackson’s gamma., not a label but “the fastest-growing music + media distribution company in the world” (according to industry statistics recently posted on social media), is marking 18 months of operation.

The independent shop has been promoted as the future of the music industry by master marketer Jackson for the last two years. After spending some time raising capital from Wall Street, private equity and Apple, LJ closed deals with the caliber of partners needed to compete with the majors—securing A-list artists, distribution, catalog (Death Row) and promotion, plus hot new acts. Eighteen months in, Jackson has assembled a roster that includes USHER, Snoop Dogg, Rick Ross and OctoberLondon as well as breakouts Sexyy Red, 4batz and Honestav.

gamma. has also been linked to the Emmy-nominated Apple Music Super Bowl Halftime Show, which USHER headlined in February, USHER’s Skims D2C album deal and Travis Scott’s record-setting Circus Maximus world tour. And Jackson’s French connections apparently had something to do with Snoop Dogg becoming the Olympic mascot in Paris this summer.

According to Jackson, the next chapter of gamma. will likewise be interesting. As the majors become leaner to maintain their piece of the pie, gamma. is primed for growth. With new music on the way from USHER and Sexyy Red, the company's 1.6% current U.S. market share puts it on par with Warner Music Group’s ADA.

Grab some popcorn. While you're waiting for it to pop, peep the gamma. highlight reel below.