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Monday, August 5, 2024

"GUESS" WHO'S #1?

BRAT summer is heating up as Charli xcx scores the biggest song debut of her career with the remix of "Guess" featuring Billie Eilish. The cut has topped Spotify U.S. and soared to #3 worldwide in its first full day of activity.

"Guess" (Atlantic) posted nearly 7m streams on Spotify on 8/2, meaning that Eilish now has two of the top three songs in the world—"BIRDS OF A FEATHER" is firmly positioned at #2.

The track entered the Top 20 at Apple Music on Saturday.

With 3.5m U.S. streams on Friday, we estimate the collab will total 100k+ in song activity, leading to a boost of around 10,000 units for BRAT.

Could this be another leap for Charli xcx's latest campaign, which has turned into a pop-cultural touchstone? Stay tuned. In the meantime, we'll continue the search for BRAT-green underwear.

TAGS: Charli xcx | Billie Eilish | Guess | Spotify | Apple Music
SPOTTED ON NEW MUSIC FRIDAY
SPOTIFY SALUTES BLACKPINK WITH PLAYLIST CAMPAIGN
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