NOISEMAKERS: LET'S GET LOUD

In our latest roundup, we present eight more stars of tomorrow from various parts of the biz whose dedication and effort make their superiors look good.

This week's entrants will also find their faces in our latest mag. Thankfully, they can lament this mortifying experience from the comfort of their air-conditioned spaces.

Emmy Lovell
Global Head of Music, SoundCloud

For Lovell, nothing tops being part of the little things that make the big things happen, such as soundchecks and rehearsals in empty rooms, stadiums and arenas around the world. Presently, she’s focused on finding, building and breaking the household names of tomorrow, including IIXL/SoundCloud’s latest signing,17-year-old Brooklynite Laila!, whose debut single, “Like That,” increased its global streaming consumption 16X from February to April, reaching 1.6m weekly streams. Lovell is named after Emmylou Harris. We’re fortunate our given name isn’t loser.

Peter Madana
A&R/Manager of Digital Rights, Create Music Group

Celebrating his birthday with Tory Lanez in the studio previewing Daystar (110m+ Spotify streams) was a standout moment for Madana. He’s now spearheading NE-YO’s debut independent release, “2 Million Secrets,” which is trending on Instagram Reels and has surpassed 1m YouTube views. He also managed the rollout of TroyBoi’s 4 ON DA FLOOR EP, which included appearances at Coachella and EDC 2024. Madana’s been a touring DJ and producer for 15+ years, having shared stages with the likes of Smiley, Jay Sean and Ludacris. Most people would like us lower in the mix.

Anna Cage
VP, Radio, Warner Music Nashville

Cage savors surreal career moments like Dan + Shay’s heartfelt stage acknowledgment in her hometown, intimate wine-tasting with Cole Swindell, singing with Zach Bryan at Red Rocks before a snowy backdrop and being part of the project that gave Randy Travis his voice back. Now, she’s driving radio success for artists like Kenny Chesney, who recently secured his 33rd #1, and Bailey Zimmerman, who achieved a record-setting run of hits. Cage once flirted with a fencing career, even attracting an Olympic coach’s attention. Too bad she’s been foiled by us.

Jazmin Covarrubias
Senior Director, Commercial Partnerships, AWAL

From fulfilling her teenage dream of working with the Jonas Brothers at Radio Disney to launching Kim Petras’ annual Halloween takeover on Apple Music 1 at AWAL, Covarrubias’ career is nothing short of exciting. She’s now boosting the streaming success of Djo’s “End of Beginning” (790m+ streams), prepping for Moses Sumney’s summer EP and Laufey’s sold-out Hollywood Bowl show on 8/7, while supporting emerging acts like hemlocke springs and The Beaches. Covarrubias’s dog Leo, @loco4leo, will be featured in an Amazon product ad. We still haven’t had all our shots.

Shauni Caballero
Senior Director, Creative, Sony Music Publishing

Caballero is still riding the high from Central Cee & Dave’s “Sprinter” topping the U.K. charts for 10 weeks and achieving gold status in the U.S. Now based in NYC, she’s focusing on creating international opportunities for U.K. acts like Central Cee, Nemzzz and Nippa, leveraging SMP’s global network. She notes that Central Cee’s recent collaboration with Lil Baby on “BAND4BAND” exemplifies the narrowing gap between the U.K. and U.S. rap scenes. A big fan of The Walking Dead, Caballero dreams of starring in a zombie film. She should experience our editorial meetings.

Priscilla Felten
General Manager, Immersive Music

Having worked on Reneé Rapp’s breakout in tandem with Adam Mersel, Felten is proud to have steered the release of Snow Angel—2023’s biggest female pop album debut. She also helped manage Rapp’s SNL and Coachella appearances and her sold-out international tour, and she’ll play a role in upcoming festival gigs including headlining All Things Go. She’s now producing Ben Platt’s Broadway residency at the renovated Palace Theatre and his U.S. tour. Felten once raced Olympic gold medalist Katie Ledecky in a high school swim meet. Just reading those words makes us reach for our inhaler.

Bo Martinovich
Senior Director, Promotion, Sony Music Nashville

Martinovich will never forget bowling with The (then-Dixie) Chicks in 1999, fresh off their success with Wide Open Spaces and Fly. That moment, a year after graduating from MTSU, solidified his passion for music promotion. He’s since worked with iconic artists like Gretchen Wilson, Miranda Lambert, Maren Morris and Megan Moroney. Now, he’s promoting Graham Barham’s new song, “Whiskey Whiskey,” while reveling in the joy of watching artists rise to stardom. Martinovich says his phone autocorrects “Bo” into words. That must be Bo annoying.

Abhi Kanakadandila
Co-Founder & CEO, D36

Kanakadandila saw the release of the remix “tu hai kahan” by Pakistani band AUR f/Zayn Malik earn 25m+ streams and 1b+ social impressions in its first month, serving as a glimpse of what D36—a new JV with Sony—aims to achieve globally. Blending music with cinema, he was chuffed for the release of Abdullah Siddiqui’s score from Joyland and looks forward to an in-house film capturing a pivotal Indian movement. Kanakadandila once explained rocket science to Takashi Murakami via a translator outside SpaceX. Too bad he can’t explain this feature.