TOKISCHA LAUNCHES JV WITH WARNER LATINA

Warner Music Latina has inked a partnership with Dominican artist Tokischa to launch SOL, her own record label within WML. Toki will release music through SOL and have the ability to sign new artists. Manager Anjelica Piche is a co-founder of SOL and will oversee the label's development. The JV will also have support from Atlantic Records.

Since her debut, Tokischa has developed a global fanbase while challenging traditional norms and perceptions about the role of women in entertainment. Toki's unique and authentic style, plus recent collaborations "Ride or Die" f/Sevdaliza, "Daddy" f/Sexyy Red and reggaeton smash "Chulo pt. 2" alongside Bad Gyal and Young Miko, has solidified her status as a Latin star.

Throughout her career Tokischa has collaborated with Madonna, J Balvin, ROSALÍA and Ozuna, among others.

WML President Alejandro Duque, WML Managing Director, U.S. Roberto Andrade Dirak and WML A&R Director Natalie Puig said in a joint statement: "We're excited to welcome Tokischa to the Warner Music family. She is an artist who takes counterculture to its highest and best expression. It is a privilege to be part of this new chapter in her career, help expand her global impact and support her limitless creative vision."

Pictured above ready to board the SOL train: WML's Memo Parra, WML's Brenda Carrasco, Duque, Piche, Tokischa, Cotton, Dirak, WML's Francisco Granados and WMG EVP of A&R Aton Ben-Horin.