MYKE STRIKES AGAIN

One World/Warner Music Latina's Myke Towers has followed up global smash "LALA" with another heater, "LA FALDA." The cut surged into Spotify's global Top 25 this week.

"LA FALDA," from Towers' latest project, LVEU: VIVE LA TUYA... NO LE MIA, has been slowly making its way up global charts since the end of 2023. The reggaeton bop is a favorite on TikTok, racking up 420k+ creations.

With another wave of activity coming in from top-streaming countries like Mexico, Spain, Colombia and Argentina, expect "LA FALDA" to keep growing.

THE VIEW FROM HITS LIST
Time to get the hell outta Dodge. (7/19a)
NEAR TRUTHS: MIDYEAR MOMENTUM
The score at the half (7/19a)
SONG REVENUE:
ZACH ATTACK
Hat trick (7/19a)
EMINEM'S STREAK AT #1: LET'S DO THE NUMBERS
He's a one-man dynasty. (7/19a)
GEFFEN ON ROSENBLATT: "A BRILLIANT BUSINESS PARTNER"
One titan salutes another. (7/19a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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