OVO RIDES WITH SANTA ANNA

Todd Moscowitz’s Santa Anna Label Group has struck a partnership with Drake’s OVO Sound to provide services to the indie label to complement and expand its national and international profile.

OVO Sound will remain a stand-alone label distributed and marketed through Santa Anna Label Group, whose partners will provide OVO with artist and label services, A&R support, production, finance and accounting and marketing and promotion to grow its business and attract, retain and promote top Canadian and international artists.

OVO was launched in 2012 by Drake, Noah “40” Shehib and Oliver El-Khatib. Current artists include PARTYNEXTDOOR—his P4 is due this quarter—Majid Jordan, Naomi Sharon and Roy Woods. Numerous Drake collabs have also appeared on OVO.

Said Moscowitz, “After 10 years, it’s exciting to reunite with Drake, [OVO President Mr.] Morgan, 40, Oliver and the rest of the team to collaborate on new ways to support their impressive roster of artists. I look forward to working with a best-in-class management team to develop opportunities to help scale their business and take their artistry to new heights.”

“OVO has always been about music first,” added Morgan. “We feel strongly that the combination of our teams will allow for both our current and future artists to flourish.”