CAA LAUNCHES LATINO INITIATIVE

CAA has launched CAA Latino, an initiative to create and maximize new revenue and business opportunities for the agency's Latino and Hispanic clients, which include Jennifer Lopez, Grupo Firme, Pedro Pascal, Jenna Ortega, Ricky Martin, Rauw Alejandro, Becky G, RBD and Enrique Iglesias, among others.

The initiative will stretch across music, film, television, endorsements, sports, business development, and more.

CAA Latino is led by Rudy Lopez Negrete (Latin Music and Brand Partnership agent); Toby Borg (Head of Global Client Strategy); Marielena Acevedo and Erik Toral (Global Client Strategy executives); Dania Echeverri and Camila Seta (CAA Brand Consulting executives); and André Vargas (CAA’s Chief Data Officer). More than 30 colleagues across the agency will contribute to CAA Latino.

This summer, CAA-repped RBD shattered records as a Mexican pop group, selling out stadiums and arenas across the U.S.