Twenty One Pilots will deliver an interactive virtual concert inside Roblox on 9/17 in what is being billed as a “first-of-its-kind experience.”
Set to kick off the Elektra band’s Takeøver Tour, the concert will feature the first-ever setlist dictated by fans in real-time; pre-concert “quests” that will transport users into the pre-concert venue; and exclusive custom-designed virtual merchandise. Behind the scenes footage detailing the creation of the virtual concert and a Q&A with the band are available now as part of the pre-concert experience.
Elektra Music Group Co-President Mike Easterlin said the band’s Tyler Joseph and Josh Dun “are two of the most unapologetically bold, forward-thinking artists I’ve ever had the pleasure of working with. Their commitment to connecting with their fans in new and creative ways is unparalleled, and I’m always amazed at how [Creative Director Mark Eshleman] continually finds ways to execute their imaginative vision. Roblox is a perfect partner in delivering another unique and exciting new way for fans to experience the world of Twenty One Pilots.”
Sign up for the experience here.
STRINGER TOUTS SONY MUSIC TO SHAREHOLDERS
Rob lays out the company strategy (5/26a)
| ||
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
|