Quantcast

SONY DIVES DEEPER INTO ROBLOX'S WORLD

Gaming company Roblox has announced a partnership with Sony Music, with the two companies advancing their efforts to bring Sony’s artists into Roblox’s virtual world.

The agreement builds on an existing relationship that included Columbia artist Lil Nas X’s virtual performance on Roblox in November. More than 36m Roblox users tuned into the event, where LNX debuted his single “Holiday” and fans participated in various interactive activities. The gaming giant hosted a launch/listening party for label artist Zara Larsson in May.

“Sony Music truly understands the massive opportunity that the metaverse presents for their artists and we are committed to helping them unlock new creative and commercial opportunities on Roblox,” said Jon Vlassopulos, Roblox Vice President and Global Head of Music. “We are just scratching the surface of what Roblox can deliver to the music industry and to music fans around the world.”

Said Dennis Kooker, President, Global Digital Business and U.S. Sales, Sony Music Entertainment, “Sony Music artists have been at the forefront of engaging the millions of music fans in Roblox’s massive user community. Immersive online environments represent a meaningful opportunity for reaching a growing number of fans who want to use virtual communities to enjoy shared music experiences. Also, we're very excited to have the word 'metaverse' in a press release and feel that very soon we'll be able to use 'tesseract.'"

The popularity of Roblox skyrocketed during the pandemic, counting more than 40 million users for Q1 2021, nearly double the previous year. The company launched an IPO in March, with the stock currently up more than 25% as of today (7/6).

TOP 50 HOLIDAY SONGS: A MERRY LOT
It's the most wonderful time of the year. (12/7a)
HITS LIST: LABELED
WITH LOVE
Long live Hitsville USA. (12/6a)
NEW LEADERS AT COLUMBIA U.K.
The post-Ferdy era begins. (12/6a)
JIM STEWART,
1930-2022
Remembering an indie-label legend. (12/6a)
GRAMMY NOMS:
THE LIST
For your consideration (12/6a)
GRAMMY HANDICAPPING
Who's likely to win in the major categories? We have no idea.
THE NEXT BIG PLAYER
in the catalog game is...
TRUMP CORP II
Totally less fraudulent than Trump Corp.
IS IT CHRISTMAS YET?
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)