LIL NAS X HEADLINES ROBLOX'S FIRST VIRTUAL CONCERT

Columbia's Lil Nas X is set to headline the first-ever virtual concert on the massively popular gaming platform Roblox.

The Lil Nas X Concert Experience will mark the debut performance of new single "Holiday" and feature performances of other favorites from his Grammy-winning catalog. The event will be a fully immersive experience for Roblox users worldwide. 

Roblox will open the first of three free concert showings at 1pm PST on Saturday, 11/14.

The concert will feature a set of stages, all inspired by Lil Nas X songs and videos, showcasing the latest shadowing, lighting and physically based rendering (PBR) facial-recognition technologies. 

Roblox and Columbia will also present a Q&A with the artist, streaming inside the "venue," starting with the preshow at 4pm PST on Friday, 11/13. 

New Roblox users must create an account to view the show. Existing users can enter today. 

Find virtual Ron Perry in the crowd and win an Easter egg.