THE STORIES WMG COULD TELL...

Warner Music Group and Spotify will develop a series of original podcasts built on stories about WMG’s hit songs, artists and songwriters.

The news follows Warner Music Group’s recent launch of BLK in America podcast by Topsify, which sees Black artists such as Rico Nasty, Chaka Khan and Keedron Bryant discussing what it means to be Black in America.

“Podcasts provide an opportunity to unlock value for artists and songwriters by delivering fresh and unique stories to music to fans across the globe,” said Oana Ruxandra, EVP, Business Development and Chief Digital Officer, Warner Music Group.

Courtney Holt, VP Global Studios & Business, Spotify, said: “We look forward to helping them leverage the power of podcasting to forge a deeper connection with fans.”

WMG’s podcasts include Duran Duran’s WHOOOSH! curated and hosted by Simon Le Bon; the Prince official podcast; Robert Plant’s Digging Deep; the Good Ol Grateful Deadcast; Warner Chappell Music’s Final Sessions, a series chronicling the long and fascinating narrative behind the release of Losst and Founnd, the album of final recordings from Harry Nilsson.

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