Quantcast

RADIO EMBRACES NEW POP BREAKTHROUGHS

In an encouraging sign to the biz, top radio programmers are immediately reacting to streaming hits. Belief in songs resonating at Spotify, TikTok and Netflix from PDs is demonstrated by the new crop of pinging acts—BENEE, Surfaces, Powfu and Ashe—gaining adds at Pop and Alternative formats.

Among the programmers spearheading the embrace are Entercom's Michael Martin, SiriusXM/Pandora's Alex Tear, Entercom SVP/Alt Captain Mike Kaplan and iHeart's John Ivey.

Just a year ago, bona fide streaming hits like Lil Nas X's "Old Town Road" and Lil Tecca's "Ransom" struggled to gain traction at radio. Recently, we've seen hits from Doja Cat, BROCKHAMPTON and Public penetrate Top 40 following success at other platforms. 

With top programmers believing in the tell-tale signs from streaming and other new platforms, the radio landscape is shifting in the right direction and recognizing fans' immediate appetite for new hits. 

 

 

SHINE ON, HARVEST HITS LIST
An equinox to remember (9/24a)
CARLESS TO DRIVE WARNER A&R
Steve-O takes the wheel. (9/24a)
GRAMMY CHEW: AOTY WILD CARDS
Going deep like Tom Brady (9/24a)
NEAR TRUTHS:
THE LUCIAN DECADE
A history lesson from I.B. Bad (9/23a)
SIR LUCIAN TURNS IT UP
As UMG goes solo, Grainge discusses leading the band. (9/20a)
HITS' 35TH ANNIVERSARY
A chronicle of the inexplicable.
GRAMMY: ALBUM OF THE YEAR
We make yet more predictions, which you are free to ignore.
2022 TOURS
May we all be vaxxed by then.
ROCK'S NEW CHAPTER
Power pop, global glam and the return of the loud.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)