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BIEBER GOES ALL IN ON VIDEO (UPDATE)


After months of teasing new music, Def Jam megastar Justin Bieber kicked off the new year with R&B track “Yummy,” the first single from his upcoming album.

With the new chart rules intact, strategies for digital-media and video campaigns are evolving. Just ahead of the music video premiere on 1/4, Bieber revamped the YouTube thumbnails of his entire official video catalog to promote his new single with pink lettering that read “Tomorrow,” along with announcing a YT Q&A, releasing early exclusive images and limited "Yummy" x Drew House merch. The video is approaching 30m views in just four days. 

A second "dance" video appeared Thursday; watch it below.

In an earlier-released YouTube trailer, Bieber revealed a 10-episode docuseries titled Seasons premiering 1/27 on YouTube Originals, giving fans a glimpse into his creative process, upcoming album and private life, while also discussing his health issues, including mononucleosis and Lyme disease. 

New episodes of the docuseries will air with ads each Monday and Wednesday at noon ET. Fans can also sign up for YouTube Premium to get early access to new episodes and watch the series ad-free.

NEAR TRUTHS:
THE AGENCY SAGA
What do you want from live? (6/11a)
REVENUE CHART: OLIVIA’S ARMY
Looks like she's got staying power. (6/11a)
SIGNS OF HITS LIST
We're reading the tea leaves. (6/11a)
WATCH THE FIRST OFFICIAL VIDEO FOR "FEELING GOOD"
The Black Music Month celebration continues with a classic from a legend, (6/10a)
MUSIC’S HOTTEST FIRMS: HERTZ LICHTENSTEIN YOUNG & POLK LLP
Is there a lawyer in the house? (6/11a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
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