BIBLE ADDS VIDEO TO TOP 200: WHAT FRESH HELL AWAITS?

The newly rejiggered Billboard Top 200 chart now factors in YouTube and other video—and the implications of this move by the civilian-led Bible have the biz speculating bigtime.

The big takeaway, with no verification or transparency in the process, is that a massive new frontier in chart-gaming has opened up. Look for all manner of shenanigans.

We can also likely expect big video drops during release weeks (rather than in the weeks before) to become the norm, with content creation going into overdrive—possibly some form of video for every cut on major releases—to keep fans leaning on the video button. Video will be counted at a 3,750:1 ratio (the same as ad-supported audio streams, compared to 1,250:1 for subscription streams); how will the players ensure sufficient volume to make those numbers count?

While we’re at it, how might the algo-jacking of YouTube’s Lyor Cohen affect the chart balance? Which projects and labels stand to benefit?

The role of video means the new chart will be even more anti-country, anti-indie and anti-rock than its predecessor. As we enter a new era of manipulation, the lack of people who know the business at Billboard guarantees an ongoing shitshow.

Photo by Dids from Pexels

HITS LIST IN BLOOM
From the desert to the sea (4/16a)
ON THE COVER:
AARON BAY-SCHUCK
AND TOM CORSON
Bunny's hoppin' again. (4/16a)
DESERT HEAT:
PAUL TOLLETT
The cat in the hat is calling the shots. (4/15a)
THIS HITS PHOTO GALLERY IS WANDERING IN THE DESERT
Photographic proof of the weaselfest (4/15a)
THE COUNT: SUPERSTARS TO SURPRISE AT COACHELLA?
The latest tidbits from the vibrant live sector (4/12a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)