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BIEBER BY THE NUMBERS

Let's take a look at how Justin Bieber's new single "Yummy" (Def Jam) is doing on multiple platforms, and how it compares to recent singles in their debut weeks from superstar peers Harry Styles, Selena Gomez and Travis Scott, as well as Bieber's recent collab with Dan + Shay.


Streaming: Bieber's "Yummy" debuted at #2 on Spotify's daily Global and U.S. chart, and Apple Music U.S. The single is on pace for about 20m streams in its first week.

First week streaming numbers
Travis Scott "Highest in the Room" - 47m
Selena Gomez "Love You to Love Me" - 27m
Dan + Shay w/Bieber "10,000 Hours" - 24m
Harry Styles "Lights Up" - 16m

Sales: A strong seller during the digital sales era, Bieber's new cut is projected to move 20-25k in downloads. It has returned to #1 on iTunes after getting bumped temporarily. D2C numbers significantly bumped up sales figures for some of the tracks below. Bieber is currently offering vinyl singles through his website, with links conveniently located under his YouTube video. 

First week sales numbers
Dan + Shay w/Bieber "10,000 Hours" - 53k
Travis Scott "Highest in the Room" - 51k
Selena Gomez "Lose You to Love Me" - 39k
Harry Styles "Lights Up" - 20k

Radio: "Yummy" entered the top 40 at Pop, Rhythm and Hot AC before official impact. It earned most-added at all three formats as well. 

Highest radio position so far
Travis Scott "Highest in the Room" - hit #1 at Rhythm
Selena Gomez "Lose You to Love Me" - #3 at T40
Dan + Shay w/Bieber "10,000 Hours" - #6 Hot AC, #10 T40
Harry Styles "Adore You" - #16 T40

YouTube: In just three days, the video for "Yummy" has racked up over 21m views.

Total views since release
Selena Gomez "Lose You to Love Me" - 211m views
Travis Scott "Highest in the Room" - 130m views
Dan + Shay w/Bieber "10,000 Hours" - 98m views
Harry Styles "Lights Up" - 45m views

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