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THE B-SIDE
Saweetie (Artistry/Warner Records)
10/22/19
 

WHAT IT IS: Flaunting ’90s rhyme reverence, fashion-forward fire and endless charisma, Saweetie—born Diamonté Harper—can go bar-for-bar with the best of ’em, and fans and critics immediately recognized and responded to that. Within six months, she cracked 100m cumulative streams, earned a gold plaque and garnered praise from Billboard, Fader and Noisey. L.A. Times pegged her as “one to watch this year.” Drawing on a passion for poetry and numerous years of rapping in the car, she turned her love for words into vivid verses on 2018’s High Maintenance EP; her smash hit, “ICY GRL,” eventually earned RIAA platinum certification. 2019 saw the release of Saweetie’s ICY EP, which spawned viral sensation “My Type”—currently gold-certified and approaching platinum status. “My Type,” which debuted on Billboard’s Hot 100 and Pop Songs charts, hit #1 at Rhythmic and Top 5 at Urban radio.
ALBUM:
ICY (EP)
RELEASE DATE:
6/11
SINGLE:
“My Type”
TV:
BET
Awards pre-show “My Type” performance; 2019 BET Hip Hop Awards performance; MTV Wild ’n Out performance
LIVE:
Opening slot on Cardi B summer tour dates; Pressroom in Phoenix 10/18; Rap Caviar performance in Miami 10/24
INTERNET:
7.1m monthly Spotify listeners; 12m+ followers on all social platforms; 45m+ “My Type” official video views
RADIO:
Top 40 impact date 8/27; Urban & Rhythm impact date 6/10
PRESS:
Revolt (“Rolling Loud Bay Area 2019 put on for the West Coast”), Complex (“Saweetie’s summer hit ‘My Type,’ which recently hit a sales milestone, makes a move toward continuing that success with a new remix”), NPR (“Heavy Rotation: 10 songs public radio can’t stop playing”), Billboard (“How Saweetie is keeping up momentum in hip-hop’s ‘Sink or Swim’ world”)
BOOKING:
Mark Cheatham/CAA
PUBLISHING:
Warner Chappell
MANAGEMENT:
Max Gousse/Artistry Worldwide

 
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