Pandora has announced a new partnership with Ticketmaster via a new audience tool. The company is enhancing its promo platform for artists with a new concert promotion functionality, making it easy for artists to get their gigs directly in front of listeners.

Ticketmaster events will now be integrated into Pandora AMP, allowing artists to create in-stream audio marketing campaigns around specific tour dates.

Powered by touring data pulled in real time from Ticketmaster, this new partnership allows artists to communicate directly with their fans about live events. Audiences will be notified of upcoming show announcements and on-sale ticket alerts based on their location and listener history.

So for instance, if you’re an up-and-coming act, fans who come across your music on Pandora will know when you’re in their town through targeted notifications In-Stream, in their Listener Activity Feed, and on your Artist Profile Page.

We look forward to the activation that finally allows to download booze.