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THE B-SIDE
JARED ROSENBERG JOINS PRIMARY WAVE
1/21/20

Seasoned music manager Jared Rosenberg has joined Primary Wave, along with his current roster including Hot Chelle Rae, New Politics, Brothers Page, Iman and Marcus Pendleton. Based in the Los Angeles office, Rosenberg will help expand PW's contemporary management business.

During his 15+ years in the music biz, Rosenberg served as an artist manager for Thirty Seconds to Mars, Jonas Brothers, Janet Jackson and the Backstreet Boys, among others. He also broadened his experience in the live-music arena as Head of Artist Relations for Ticketmaster, which included spearheading a first-of-its-kind promotion linking the launch of TM+ with the release of Justin Timberlake’s 20/20 Experience and subsequent tour.

Primary Wave GM/Chief Marketing Officer Adam Lowenberg adds "Jared and I have been friends for many years and I've always admired the type of manager he is. When he mentioned he was thinking about moving in-house and partnering up with another management company, I knew I had to jump at the chance to bring him in to PW. I couldn't be more pleased that he agreed to join us and will not only bring his dynamic roster, but also over 15 years of diverse experience."

“I have admired Primary Wave for quite some time and have a deep respect for their forward thinking, creative mentality and high ethics," said Rosenberg. "I’m thrilled to play a role in building on top of the strong foundation that exists and helping to develop their artist management roster of the future.“