WHAT IT IS: When a crowd is feverishly singing along with the last chorus upon first listen, you know it’s a song that connects. That’s what happens when The Strumbellas play “Spirits”—the first single from their just-released album, Hope. That experience embodies the essence of what’s been attracting fans to this Lindsay, Ontario-bred band. Formed in 2009, they’ve released two albums, toured across North America and, in 2014, were named Folk Group of The Year by SiriusXM Indies. In early 2015, the six-piece set up shop at downtown Toronto’s Lincoln County Social Club to record the new album with producer/engineer Dave Schiffman (Johnny Cash, Haim, Weezer). During those sessions, Schiffman and the band harnessed a vivid alternative rock sound. Bigger. Bolder. Beckoning.
ALBUM: Hope
RELEASE DATE: 4/22
SINGLE: “Spirits”
TV: Kimmel 3/2, Colbert 4/21
LIVE: Touring worldwide through 2016; summer radio shows include KROQ’s Weenie Roast; major festivals include Lollapalooza, Osheaga, Newport Folk Festival & British Summer Time in Hyde Park with Mumford & Sons, Alabama Shakes, Baio & more
INTERNET: Unprecedented growth on social media around record release; 73% week-over-week Facebook growth, 117% Twitter growth, 175% Instagram growth; currently reacting at Shazam in L.A., Dallas, Denver, St. Louis, Portland, more; single approaching 16m Spotify streams & 5m YouTube views; 21m+ total single streams across all platforms
RADIO: Just hit #1 at Alternative, #3 Triple A., Top 35 Hot AC; impacting Top 40 soon; Alt support includes Alt Nation, KROQ, KYSR, WKQX, KITS, KDGE, WWDC, WRFF, KTBZ; AAA supporters include Spectrum, WXRT, KXXT, CIDR, KCMP, KBCO, KINK, KGSR; Hot AC support from The Pulse, KIOI, KLLC, KHMX, WBMX, KVIL, Westwood One
PRESS: NY Times (“The Strumbellas have perfected a story arc that’s summed up in the title of their new album Hope”), Huffington Post (“The music is infectious...”), EW, Earmilk, Forbes, USA Today, Wild Honey Pie, more
BOOKING: Windish Agency/Paradigm
PUBLISHING: Domino
MANAGEMENT: Joanne Setterington/Indoor Recess Inc.