WHAT IT IS: Hailing from Kent, England, 20-year-old Mimi Webb grew up to the soundtrack of British powerhouses like Adele and Amy Winehouse. Last April, Webb’s single, “Before I Go,” blew up on TikTok thanks to a video from Charli D’Amelio and reached 20m global streams. At the top of 2021, Webb dropped “Reasons” and hit 8m global streams, setting the stage for her latest breakout single, “Good Without.” Released in March, the track has already garnered 8m+ global streams and has seen support on high-profile playlists including Spotify’s Today’s Top Hits (cover), the #2 spot on Pop Rising and Apple Music’s A-List Pop.
SINGLE: “Good Without”
LIVE: First-ever underplay show in London (6/3) sold out in 60 seconds; second show added for 9/14
INTERNET: 40m+ combined global streams; 715k+ daily streams; 2.3m+ monthly Spotify listeners, #23 Spotify U.K. chart; #17 official U.K. chart debut; 616K+ TikTok followers, 8.2m+ combined views; 55k Instagram followers, 240% increase in past three months
RADIO: “Good Without” added to BBC Radio 1 playlist, BBC Radio 1 Scott Mills’ Tune of the Week
PRESS: Consequence of Sound, Wonderland, Idolator, Schön!, more
BOOKING: Carole Kinzel (U.S.), Emma Banks & Bilge Morden (U.K.)/CAA
MANAGEMENT: Rob Ronaldson; Brandon Goodman & Sean Sheahan/Best Friends Music

WHAT IT IS: Rotating between an arsenal of instruments with punchy proficiency and attention-grabbing vocals, Eddie Benjamin brings kaleidoscopic color to the pop realm. The 19-year-old Australia-born, L.A.-based singer/songwriter/multi-instrumentalist/producer, who’s been playing in jazz clubs since he was in grade school with musicians twice his age, sparked an online buzz after sharing covers. Generating millions of views, the viral uploads caught the attention of fellow Australian Sia, resulting in the rising star’s move to L.A., where he’s been working on major releases. A secret weapon for Sia—who’s featured on his single “Diamond Eyes”—Meghan Trainor, Ryan Tedder, Labrinth and others, Benjamin also earned a co-sign from Justin Bieber, who dubbed him “the next generation.” With his debut EP, Emotional, Benjamin is ready to fully introduce himself to the world.
ALBUM: Emotional (EP)
RELEASE DATE: 4/2
SINGLE: “Diamond Eyes” f/Sia
INTERNET: 500k+ monthly Spotify listeners; nearly 6m combined global career streams; 400k global streams on “Diamond Eyes”; featured in Justin Bieber’s Justin Bieber: Next Chapter YouTube original documentary; 437k Instagram followers
PRESS: Wonderland (winter 2020 cover), WWD, People “Artist to Watch 2021,” Paper, FLAUNT (“Your Favorite Artist’s Favorite Artist), Ones to Watch, Euphoria
MANAGEMENT: Mike Spitz

WHAT IT IS: One of Arkansas’ most promising breakouts, Bankroll Freddie represents the best of what southern rap has to offer. Honing his talent over the years, Freddie introduced himself to the rap game with a signature hard-hitting sound on two of his early singles, “Add It Up” and the “Rich Off Grass” remix featuring Memphis heavyweight Young Dolph. With his latest project, Big Bank, via Quality Control/Motown, Freddie delivers an album full of anthemic hits and club-ready jams. In addition to the Dolph assist, the set includes cuts from Gucci Mane, Megan Thee Stallion, 2 Chainz and more. Going bar-for-bar with these rap titans, Freddie is quickly establishing himself as part of a rich lineage of Southern MCs.
ALBUM: Big Bank
RELEASE DATE: 4/2
SINGLE: “Pop It” f/Megan
Thee Stallion
INTERNET: 597k+ monthly Spotify listeners; 615k+ Instagram followers; 15m combined YouTube video views, 33k+ subscribers; 6k Twitter followers
RADIO: “Pop It” impacted Urban and Rhythm on 4/2
PRESS: XXL, Complex, Genius, HYPEBEAST, Revolt, HipHopDx
MANAGEMENT: Jimmy Jackson