WHAT IT IS: Teenager Nessa Barrett was already an online star before even moving to L.A. from New Jersey to pursue her dreams. After inking to Warner in July 2020, the 18-year-old singer/songwriter introduced her intriguing brand of alt-pop with her debut single, “Pain,” which quickly garnered 20m+ streams. The songstress then teamed up with fellow rising star jxdn on the Travis Barker-produced single “la di die.” Currently Top 25 at Alt radio, the breakthrough track impacted Top 40 on 4/12. Writing from the heart, Nessa fearlessly opens up about her own mental-health struggles, inspiring perseverance through life’s trials and tribulations.
SINGLE: “la di die” f/jxdn
TV: Kimmel with jxdn and Travis Barker (4/6), Ellen (4/12)
INTERNET: 16.9m+ Spotify streams on “la di die,” 2.3m+ monthly listeners; 5.1m+ Instagram followers, 15.3m+ TikTok followers, 1.7m+ Twitter followers
RADIO: “la di die” Top 25 at Alt radio, impacted Top 40 on 4/12
PRESS: Variety, Nylon, Refinery 29, Elle, Cosmo, Seventeen, Elite Daily, Buzzfeed, more
BOOKING: Matt Galle/Paradigm
PUBLISHING: Self-published
MANAGEMENT: Brianna Shepherd/Reign Deer Entertainment

WHAT IT IS: Luscious, expressive vignettes pepper the poetic lyrics of Arlo Parks’ sweet, ruminative indie pop songs. The Londoner’s career took off after the release of her debut album, Collapsed in Sunbeams, earlier this year. The critically acclaimed the 12-track collection displays the singer/songwriter’s versatility, highlighting infectious vocal melodies layered over hip-hop beats. Nominated for three BRIT Awards, this alt/R&B singer has established herself as one of the most promising songwriters in the game at just 20 years old.
ALBUM: Collapsed in Sunbeams
RELEASE DATE: 1/29
SINGLE: “Hope”
TV: Fallon, Kimmel, Corden
LIVE: Headline EU tour set for late this year; BBC Introducing Stage at Glastonbury 2019
INTERNET: Apple Music’s Up Next Artist; 3.1m+ monthly Spotify listeners
RADIO: BBC Radio 6 Artist in Residence, named BBC Introducing Artists of the Year in 2020
PRESS: Cover of Clash (Jan. 2021), Evening Standard Magazine (Sep. 2020); The Ringer (“The album’s layered lyrics and subject matter liberated her from any genre restraints”), N.Y. Times, The Guardian, Spin, W magazine; NPR Tiny Desk Concert
BOOKING: Steve Nickolls/United Talent
PUBLISHING: Young Ltd./Sony Music Publishing
MANAGEMENT: Ali Raymond/Beatnik Creative

WHAT IT IS: After penning five #1 hits with Zac Brown Band and co-writing singles by Dierks Bentley and Ashley Monroe, among others, Niko Moon kicked off 2021 with his platinum-selling, debut single, “GOOD TIME.” With over 220m on-demand streams, the track helped catapult him to the top of the Emerging Artists chart. The Texas-born artist relocated to Douglasville, Ga., equidistant from hip-hop hub Atlanta and country breeding ground Newnan, Ga., inspiring his artful persona. Moon has been named an artist to watch by Amazon Music, MusicRow and more.
ALBUM: GOOD TIME (EP)
SINGLE: “NO SAD SONGS”
TV: Kimmel
LIVE: Currently touring with 40+ dates in 2021
INTERNET: 2m+ monthly Spotify listeners; nearly 300m on-demand audio and video streams on all tracks to date; over 175k followers across social media
RADIO: “GOOD TIME” f/Shaggy currently impacting Hot AC; “NO SAD SONGS” impacting country radio on 4/19
PRESS: Top 5 New Country Artist 2020, Rolling Stone Breakthrough 25 (2020)
BOOKING: Sam Forbert, Kylen Sharpe & John Huie/CAA
PUBLISHING: W.C.M Music Corp. (SESAC)
MANAGEMENT: Chris Kappy/Make Wake Artists