WHAT IT IS: Vancouver pop artist  JESSIA, a self-described control freak, makes music that is raw and unapologetic. Championed by Grammy-winning singer/songwriter/producer Ryan Tedder and backed by Artist Driven/Republic, JESSIA’s viral track, “I’m not Pretty,” candidly explores her journey toward self-love and body acceptance. Resonating with many since its release at the top of the year, the track garnered 11m+ views on the original TikTok video and over 82m global streams. JESSIA is emerging as one of this year’s most inspiring breakout artists.
SINGLE: “I’m not Pretty”
TV: Good Day N.Y. interview and performance on 4/1
LIVE: Outside Lands 2021
INTERNET: 4.2m+ monthly Spotify listeners, #4 Spotify Global Viral 50, #5 U.S.; Top 20 Apple Music Canada Pop chart; #16 Shazam Canada; Top 10 iTunes U.S. Pop chart release week; #36 peak on Emerging Artist chart; single gold in Canada; 11m+ views on TikTok video, 628k+ followers
RADIO: Nearing Top 30 at U.S. Top 40 radio; added by SiriusXM Hits 1 and Venus, Music Choice, KYLD, KHKS, WHYI and KKRZ; Canadian radio: Top 10 at Pop, Top 15 Hot AC, Top 20 Main AC
PRESS: Rolling Stone Breakthrough 25, UPROXX, 1833, Huffington Post, GQ, Elle, ET Canada
BOOKING: Marty Diamond (U.S.) & Rob Zifarelli (Canada)/Paradigm
PUBLISHING: SOCAN/self-published
MANAGEMENT: JR Antoine/Studio44

WHAT IT IS: Breakout rap star CJ rose from Staten Island obscurity to the national spotlight in weeks, thanks to his infectious single, “Whoopty.” Highlighting his lean, percussive style, the platinum certified earworm displays CJ’s breathless flows and explosive delivery. Racking up over 270m views on YouTube and 1.2m on TikTok, the track sparked two dance challenges and earned the rising star coveted playlist slots, including Spotify’s RapCaviar and Apple Music’s Today’s Hits while climbing the radio charts. Since his viral track took the drill scene by storm, the platinum-selling artist has dropped a string of high profile collabs with French Montana and Busta Rhymes. Most recently, he teamed up with Latinx stars Anuel and Ozuna for the powerhouse “Whoopty Latin Mix.” With his foot on the gas and a brand-new EP under his belt, CJ plans to show just how versatile he is.
ALBUM: Loyalty Over Royalty (EP)
RELEASE DATE: 2/19
SINGLE: “Whoopty”
INTERNET: 360m+ Spotify streams on “Whoopty”; 16m+ monthly listeners; 248m+ YouTube views on video; reached #3 on Spotify Top 200 U.S., Top 10 Spotify Global; Top 10 Apple Music U.S. and Global
RADIO: Reached #1 on Urban and Rhythm Radio
PRESS: NYT, Complex, HipHopDX, Genius Verified, XXL, more
BOOKING: Mark Cheatham/CAA
PUBLISHING: Warner Chappell Music
MANAGEMENT: James Cruz/Cruz Control

WHAT IT IS: At the age of 18, SpotemGottem started his takeover of the Florida rap scene. The rising rapper released his 13-track project, Final Destination, in April of last year, which yielded the viral sensation “Beat Box.” The cultural impact of the record resulted in a range of remixes over the past few months with artists including DaBaby, Mulatto, Shenseea, Pooh Sheisty, Polo G and NLE Choppa, who fashioned their own renditions. As the song continues its rise, SpotemGottem is picking up cosigns from major hip-hop heavyweights for his seemingly effortless freestyles and hard-hitting beats. This talented youngster is cementing his status as one of the top artists to watch in 2021.
SINGLE: “Beat Box”
INTERNET: Nearly 6m monthly Spotify listeners; Top 40 Spotify U.S. Chart. Apple Music’s Top 100 Global Chart. Top 100 U.S. Chart; 100+m YouTube video views across all versions of “Beat Box”; 700k Instagram followers; 255k TikTok creations to the “JuneBug challenge,” 1m+ video creations with audio
RADIO: “Beat Box” impacted Urban radio on 2/2, approaching Top 5 at presstime
PRESS: Vulture, Paper, Complex “Rappers to Watch in 2021,” Stereogum, XXL, HipHopDX, more
BOOKING: Just4DaStreets
MANAGEMENT: Just4DaStreets