WHAT IT IS: Rapper/singer/songwriter Lil Gotit, née Semaja Zair Render, is the latest up-and-comer from the trap capital of Atlanta’s South Side. At just 20 years old, the self-proclaimed “Hood Baby” has quickly assumed the role of one of the next-gen stars out of the YSL circuit. Recently described by The FADER as “the Heir to Atlanta’s Rap Throne,” Lil Gotit took 2019 by storm with co-signs from the music and fashion industry. With strong support from Young Thug, whose distinct vocal style heavily influenced Gotit’s delivery, Gunna, Lil Uzi Vert and his brother, Lil Keed, with whom he released early tracks like “Trap Bunkin,” Gotit has quickly amassed a solid fanbase. His latest project, Superstar Creature, showcases his matter-of-fact rhymes and the artistry that has elevated him to his present position.
ALBUM: Superstar Creature
RELEASE DATE: 2/21
SINGLE: “Bricks in the Attic”
INTERNET: 140m+ collective streams across Spotify and Apple Music; 782k+ monthly Spotify listeners; 115k+ YouTube subscribers, 40.7m+ combined video views; 643k+ Instagram followers, 24.6k+ Twitter followers, 12k Facebook followers, 40k+ SoundCloud followers
PRESS: FADER, Complex, Revolt, XXL, HYPEBEAST, Lyrical Lemonade
PUBLISHING: Pulse
MANAGEMENT: Micah Getzug

WHAT IT IS: L.A.-born, Brighton-bred singer/songwriter Celeste, who started writing music at 17, blends British soul and jazz-tinged blues over subtle R&B melodies to create her distinct sound. Since being named BBC’s Introducing Artist of the Year in late 2019 and winning the BBC Sound of 2020 poll, the BRITs Rising Star award winner has been featured on a variety of Artists to Watch lists. After signing to Lily Allen’s Bank Holiday label, which released her first EP, she inked with Polydor in 2018 and is gearing up to release her self-titled debut album later this year. Single “Stop This Flame,” the title track to Netflix’s They’ve Gotta Have Us, exemplifies what’s yet to come from Celeste.
ALBUM: Celeste
RELEASE DATE: September 2020
SINGLE: “Stop This Flame”
TV: Later…With Jools Holland, Top of the Pops, The Late Late Show with James Corden, 2020 BRITs Awards, The Graham Norton Show, E!
LIVE: 2020 U.S. headline dates to be announced; headlined NYC’s Bowery Ballroom; Performed at Glasonbury, SXSW, Cannes Film Festival; supported Janelle Monáe and Michel Kiwanuka on tour
INTERNET: 11.5m+ Spotify streams on “Stop This Flame,” 25m+ streams on EP Compilation 1.1, 2.1m+ monthly listeners; 11.6m+ combined views on YouTube
PRESS: The Guardian, NYT, GQ, Forbes, Fader, Vogue, Stereogum, Refinery 29, BrooklynVegan, Idolator, NME
BOOKING: Emma Banks & Summer Marshall/CAA
PUBLISHING: Warner Chappell
MANAGEMENT: Duncan Ellis & Ben Smallwood/Atlas Artists

WHAT IT IS: Before launching her career as a country artist, Iowa-born, Nashville-based singer/songwriter Hailey Whitters spent more than a decade in pursuit of her dreams. After penning songs for Little Big Town, Alan Jackson and Martina McBride, Whitters released “Ten Year Town”—a track she refers to as a time capsule of her years in Nashville and coming to terms with dreams and what they mean. Included on her debut self-released album, The Dream—which she co-produced with Jake Gear—along with four other songs from her indie 2019 EP The Days, the single has solidified her place in the country scene.
ALBUM: The Dream
LIVE: Opened for Maren Morris’ world tour; supported Brent Cobb and Lori McKenna; upcoming tour support for Jordan Davis, Tanya Tucker and Martina McBride; Stagecoach, Tortuga and more 2020 dates
INTERNET: 22m+ global streams to date in two months, 235k+ monthly Spotify listeners, Top 10 Country debut on Apple Music in 12 territories, Pandora’s 2019 Artist to Watch
PRESS: Pitchfork, Rolling Stone’s #2 Country Song of the Year, Garden & Gun, Fader, The Washington Post, BrooklynVegan, NPR, Paste, Sounds Like Nashville, more
BOOKING: Justin Cahill & Brett Saliba/CAA
PUBLISHING: Pat Higdon, Frank Liddell, Emily Furman & Courtney Gregg/Carnival Music Publishing
MANAGEMENT: Matt Graham, Chris Kappy & Alicia Mathews/BRND MGMT/Make Wake Artists