WHAT IT IS: Singer/songwriter/multi-instrumentalist Parker McCollum began building a following in his native Texas with the release of The Limestone Kid in 2015. Album track “Meet You in The Middle” soon became a hit on Texas’ regional radio chart—no small feat for the then-22-year-old indie musician. His 2017 follow-up album, Probably Wrong, garnered acclaim from Rolling Stone, which compared him to John Mayer and Jason Isbell in its “New Country Artists You Need To Know” section. Since then, McCollum has released his major-label debut single, “Pretty Heart,” and sold out shows across the U.S. The Austin-based artist bridges the gap between Texas’ homegrown music scene and Nashville’s country-industry headquarters.
SINGLE: “Pretty Heart”
LIVE: Headlining dates across the U.S. set to resume later this year; previously opened shows for Miranda Lambert
INTERNET: 203m+ total streams across catalog, 35m+ streams on “Pretty Heart,” 886k+ monthly Spotify listeners, 228k Instagram followers, 167k Twitter followers, 92k Facebook followers
RADIO: “Pretty Heart” impacted 4/27, cracked Top 40 on Country airplay chart
PRESS: Rolling Stone, Sounds Like Nashville, Taste of Country, MusicRow, Billboard’s Next Emerging Artist, more
BOOKING: Henry Glascock/WME
PUBLISHING: Warner Chappell Nashville
MANAGEMENT: Enzo DeVincenzo/Red Light

WHAT IT IS: Brooklyn native Carlos St. John—better known by his stage name SAINt JHN—has been steadily working toward stardom since he was 11. Earning songwriting credits in the early 2010s for artists including Hoodie Allen and Usher, the Guyanese-American rapper, singer, songwriter, designer and producer dropped his rule-breaking debut album, Collection One, in 2017. In 2019, he had a feature on the Lion King soundtrack alongside Beyoncé and Blue Ivy and released his critically acclaimed sophomore album, Ghetto Lenny’s Love Songs. His single “Roses,” originally released four years ago, has since blossomed into a TikTok-viral hit with the help of Russian DJ/producer Imanbek, who flipped the track with an electro-hop element.
ALBUM: Ghetto Lenny’s Love Songs
RELEASE DATE: 8/23/19
SINGLE: “Roses (Imbanbek Remix)”
TV: Will be featured in ALDO’s spring 2020 digital campaign
LIVE: Wrapped first leg of IGNORANt Forever World Tour in U.S. & EU; second leg began early 2020; Festival dates to come
INTERNET: #1 Global Shazam, #3 U.S., Top 5 Spotify’s Global and U.S. Top 50, 31.1m+ monthly listeners; Top 10 in over 30 markets on Apple Music, #2 Trending on TikTok
RADIO: Reached #1 at Dance, climbing Top 40 now
PRESS: Rolling Stone (“Fastest-Rising Artist of the Month”), GQ, Time, Forbes, Complex, HYPEBEAST, Flaunt, Complex, more
BOOKING: Cheryl Paglierani/UTA
PUBLISHING: BMI
MANAGEMENT: Biggs Burke/Circle of Success

WHAT IT IS: The 18-year-old Brooklyn native J.I. the Prince of NY, born Justin Irvin Rivera, got his start freestyling with his brothers at the tender age of 11. Known for his melodic flow, infectious charisma and powerfully honest lyrics, the young rapper dropped his debut single, “No Static,” in 2016. Setting out on his first national headline tour this past winter, which included three sold-out dates at legendary NYC venue Sounds of Brazil, J.I. has been co-signed by Cardi B, Casanova, Drake and more. With lead single “Need Me” off his 2019 album, Hood Life Krisis Vol. 1, boasting 25.3m+ streams on Spotify alone, J.I. has collectively amassed 250m+ combined streams in the U.S. and plans on releasing more music in the coming months.
ALBUM: Hood Life Krisis, Vol. 1
RELEASE DATE: 10/11/19
SINGLE: “Need Me”
LIVE: National headline 2019 tour, sold-out three consecutive shows at Sound of Brazil, first artist to do so in the venue’s 38-year history
INTERNET: 250m+ U.S. career streams; 2m+ monthly Spotify listeners; 564k+ YouTube subscribers, 115m+ combined video views, 34m+ music video views on single; 1.3m+ Instagram followers
RADIO: “Need Me” Top 30 at Rhythmic, impacting Urban Radio soon with strong research across the country
PRESS: DJ Booth, Hip Hop n More, XXL, more
BOOKING: Cara Lewis Group
MANAGEMENT: Gaby & Natalie Acevedo/GStarr Entertainment