WHAT IT IS: Hailing from New Jersey, Danielle Balbuena, a.k.a. 070 Shake, is among the most unique contemporary rappers with her genre-busting blend of emo-tinged hip-hop and alternative-pop sounds. After a memorable feature on Kanye’s “Ghost Town,” her synth-laden, alt-leaning debut album, Modus Vivendi—Latin for “two opposing parties coexist peacefully”—garnered acclaim from Rolling Stone and Pitchfork, which praised her brooding beats, soaring vocals and anthemic hooks. Filled with ’80s inspiration and dreamy pop sounds, the album is a compelling display of Shake’s uniqueness.
ALBUM: Modus Vivendi
RELEASE DATE: 1/17
SINGLE: “Guilty Conscience”
TV: Appeared on COLORS Studio; SNL with West, Fallon with Pusha T
LIVE: Previously opened for The 1975 on their North American tour. 2019 Coachella, Governors Ball, Primavera, Distortion, Osheaga and Life Is Beautiful. Headlined a sold-out European and U.S. tour
INTERNET: 135m+ global streams to date, 50m streams on Modus Vivendi, 1.6m+ monthly Spotify listeners, 100k YouTube subscribers, 15.4m+ combined video views; 700k followers across all platforms
RADIO: Top 50 Alt
PRESS: Rolling Stone, Wall Street Journal, NME, Vogue, Pitchfork, more
BOOKING: Ira Goldenring/Paradigm (U.S.), Mike Malak/Paradigm (Europe)
PUBLISHING: Self-published
MANAGEMENT: Damien Smith/Azoff Managament & Brandon Phelps/Full Stop Management

WHAT IT IS: Toronto-born, L.A.-based JP Saxe always finds a way to dig beneath the surface, tapping into universal emotion, as exhibited on his powerful breakout single, “The Few Things,” in 2018. More recently, Saxe dropped his six-track debut EP, Hold It Together, which includes the FINNEAS-produced “If the World Was Ending” f/Julia Michaels. The heartfelt duet, which possesses the same heartstring-tugging energy as Saxe’s previous releases, has drawn the support of artists such as Shawn Mendes, Gwen Stefani, Alessia Cara and Lewis Capaldi, while landing on high-profile playlists like Spotify’s Today’s Top Hits and Apple Music’s A-List Pop in the #1 position.
ALBUM: Hold It Together (EP)
RELEASE DATE: 2/7
SINGLE: “If the World Was Ending” f/Julia Michaels
TV: The Tonight Show With Jimmy Fallon, The Late Late Show with James Corden
LIVE: Opened sold-out shows for Noah Kahan in 2019; headlined his first U.S. shows with sold-out dates in N.Y., L.A. and Toronto; postponed European tour with Lennon Stella
INTERNET: 13m+ monthly Spotify listeners, 400m+ global streams; 148k+ Instagram followers
RADIO: Approaching Top 15 at Hot AC, impacting Top 40 now; Airplay on SiriusXM’s Hits 1 and The Pulse, Music Choice, KLLC, KIOI, WNEW, WBLI, WTMX, KHMX, WSTR, WWBX, KPLZ, WDVD, more
PRESS: Genius Verified, FADER, Idolator, People, Wonderland, more
BOOKING: Zac Bluestone/Paradigm
PUBLISHING: Work of Art
MANAGEMENT: Seth Kallen/This Fiction

WHAT IT IS: 26-year-old San Jose native Ashe is making waves with her modern-day pop writing and poignant vocals. Her piano-led, emotionally raw single, “Moral of the Story,” the title track off her EP, Moral of the Story: Chapter 1, spawned a massive sync on Netflix’s To All the Boys: P.S. I Still Love You, prompting adds across the country at Alt stations and rocketing the FINNEAS-produced track into the Top 20. With nearly 200m+ global streams on the track and an equally strong sequel EP, Ashe is set up for continued growth.
ALBUM: Moral of the Story: Chapter 1
RELEASE DATE: 4/5/19
SINGLE: “Moral of the Story”
TV: Netflix’s To All The Boys: P.S. I Still Love You; synced in Taco Bell advertising LIVE: Upcoming tour with AJR
INTERNET: Approaching 200m+ global streams to date, 2.5m+ TikTok videos created with 2.5b+ views
RADIO: Impacted Alt radio on 3/3, reached Top 20 in eight weeks; airplay at Hits 1, Alt Nation, WNYL, WKQX, KYSR, KROQ, more
PRESS: New York Times, Rolling Stone, OTW, Teen Vogue, Variety, Genius, American Songwriter; upcoming press in Paste, Ladygunn, L’Officiel, more
BOOKING: Jason Kupperman/Paradigm
PUBLISHING: Kobalt
MANAGEMENT: Sean Sheahan/Best Friends Music