Day After Day Productions CEO/founder Seth Shomes has signed Bow Wow to the agency, adding to his ever-expanding roster of artists like Bobby Brown, Lil’ Kim and Teddy Riley.

Bow Wow's music career began nearly 25 years ago after he was discovered by Snoop Dogg at just 6 years old. He subsequently appeared on Snoop's debut solo album, Doggystyle, in 1993 and has racked up a string of platinum and gold albums. He's also sold out Madison Square Garden three times.

"Bow Wow’s undeniable talent and charisma make him a perfect fit for Day After Day and the passion we have for our clients," Shomes said. "We're honored to represent him and build upon his unique ability to create unforgettable live experiences for his fans around the world."

The So So Def polymath, whose career has expanded into television and film, is gearing up for the 2025 Millennium Tour, which will also feature Trey Songz and Omarion. The trek begins 3/7 in Louisville, Kentucky and concludes 4/27 in L.A. Find more information here.