Folk began his career at Buddy Lee Attractions in Nashville. In 2009, he left BLA to open Red 11 Music, which became one of the strongest boutique agencies in the Americana/alt-country space. In April 2023, Red 11 Music was acquired by WME, where Folk is leading the American Roots division. His clients include Turnpike Troubadours, Shooter Jennings, Muscadine Bloodline, Cross Canadian Ragweed, American Aquarium and Lukas Nelson.

First concert you ever saw?

George Strait, Houston Livestock Show and Rodeo.