WHAT IT IS: 18-year-old 310babii is having a breakout moment with “Soak City (Do It),” which amassed 200m+ streams on DSPs and earned an RIAA gold plaque in less than six months. The smash hit landed at #1 on Rhythmic and Urban radio, staying atop the latter for two weeks and making him the youngest artist—and first high schooler—to pull off this achievement.
ALBUM: nights and weekends
RELEASE DATE: 2/22
SINGLE: “Soak City (Do It)”
LIVE: Sold out L.A.’s Roxy Theater (December 2023); performed Rolling Loud L.A.; hitting Miami, Europe and Thailand; headlining L.A.’s The Novo (June 2024); touring with OhGeesy (2024); performing Twogether Festival in Dallas with Lil Wayne, Summer Walker
INTERNET: 6m+ monthly Spotify listeners; launched his Fortnite Emote last month; “Soak City (Do It)” dubbed the “go to celebration song in sports” by Complex; cosigns from LeBron James, Ja Morant, Kevin Hart, Missy Elliott & Kerry Washington, Ciara, Travis Scott, Russell Westbrook, Latto Saucy Santana, Travis Kelce, to name a few.
RADIO: Hit #1 at Rhythm and Urban (two consecutive weeks)
PRESS: XXL, Complex, Hype Magazine, HotNewHipHop, LA Weekly, People, iHeart (“24 rising hip-hop artists to watch in 2024”), Rap-Up, Ones to Watch, more
BOOKING: Justin Nabors/WME
PUBLISHING: EMPIRE
MANAGEMENT: Jentry Salvatore