NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: With 6m+ followers on TikTok and 9.5m+ combined monthly Spotify listeners, brothers Sebastián and Eugenio Esquivel—dubbed Los Esquivel by fans—have taken the world of corrido bélico, a regional Mexican genre, by storm. While their content is based on humor, the Esquivel brothers have utilized social media to capture the hearts of fans with releases like “Alucin” w/Marca Registrada, “Belico y Cholo” w/Yerai R, “Prendo un Gallo” w/El Padrinito Toys, “Dicen Que Soy Bélicon” w/Yerai R and “GUZBYE” w/Miguel Cornejo.
SINGLE: “Alucin”
TV: Despierta América, El Gordo y La Flaca, Primer Impacto, En Casa Con Telemundo
LIVE: Sold out club tours throughout Mexico; performing at Mexico’s Tecate Pa’l Norte festival this year
INTERNET: 9.5m+ combined monthly Spotify, +60m Spotify streams on “Alucin,” charting on Top 100 Global, Top 50 Spain and Top 10 Mexico, +60m combined streams on “Bélico y Cholo”; gold certification in the U.S and Mexico for both “Alucin” and “Bélico y Cholo”
RADIO: “Alucin” impacted Monitor Latino’s Top 100 U.S chart on 12/18/23
PRESS: Remezcla, Telemundo, People En Español, Hola USA, Et Canada
BOOKING: Zamora Live (U.S bookings), Seitrack MX (Excluding U.S)
MANAGEMENT: WK NXT