WHAT IT IS: This 20-year-old from Stockton, Calif., has rapidly emerged as a leading voice of the new era of West Coast rappers. Since introducing himself with his 2018 debut, “Dondadda,” EBK Jaaybo since released 23 singles and three albums, amassing 150m+ streams across Spotify and Apple Music with no editorial playlist support. Praised for his authenticity, the up-and-comer navigates between introspective tracks and West Coast street anthems. His lyrics are marked by themes of ambition, betrayal and survival, offering a raw, unfiltered glimpse into his life. Recognized by Pitchfork and No Jumper as the “most promising emerging rapper from California,” Jaaybo is taking the throne as the next King of Cali and positioning himself as global hip-hop contender.
ALBUM: Sinners Prayer
RELEASE DATE: 10/27
SINGLE: “Sinners Prayer”
LIVE: Upcoming performances in Fresno 11/4 and Las Vegas 11/12
INTERNET: Instagram followers up 90% in last year; 5.9m+ YouTube views in last month with no advertising; nearly 300k monthly Spotify listeners
PRESS: Pitchfork, No Jumper, Say Cheese, more
PUBLISHING: Self-published
MANAGEMENT: Tae Shoots