NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: 22-year-old Nigerian Afrobeats artist Victony made a name for himself with his 2022 EP, Outlaw, yielding viral tracks “Joelene” and “Soweto,” the latter of which amassed 3.5m+ video creations and 2b+ views on TikTok. A remix of the single with Don Toliver and Rema hit #1 on Apple Music Nigeria, #1 Shazam Nigeria and #79 Global, #5 on the U.S. Afrobeats chart and #17 on Spotify U.S. Viral chart.
ALBUM: Outlaw (EP)
RELEASE DATE: 5/6/22
SINGLE: “Soweto” w/Don Toliver, Rema & Tempoe
LIVE: Opened for Rema’s 2023 Rave and Roses N.A. tour
INTERNET: 1.2m+ Instagram followers; 471m+ streams on “Soweto,” 3.5m+ TikTok creates and 2b+ views; 726m global career streams; 200m+ YouTube video views; editorial support on Spotify’s New Music Friday (27 markets), Global X, Apple Music’s Viral Hits (24 markets), YouTube’s Global Collabs Hotlist, Audiomack’s We Dey Vibe, more; “Soweto” won Viewer’s Choice and Best Recording of the Year at The Headies (2023)
RADIO: #1 on BBC 1Xtra A-List, #1 official U.K. Afrobeats Chart; #32 on Urban U.S. chart as of press time
PRESS: Teen Vogue (July cover), okayafrica, Grungecake, Pan African Music, Turn Table Charts, more
BOOKING: Matt Adler/Wasserman
PUBLISHING: Avex/Coup D’etat Music
MANAGEMENT: Jemedafe Caleb/KVLT WRLD & Tobi Mohammed/The Plug