Alex Ponce (NEON16)

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		NEAR TRUTHS: WITCHING HOUR It's not easy being green. (11/21a) Check It Out Now AN AWARD-WINNING CMA GALLERY Cowboy hats and funny caps (11/21a) Check It Out Now GRAMMY CHEW: RUMINATING ON THE BIG 4 NOMS 80% is a lot better than usual. (11/15a) Check It Out Now NEAR TRUTHS: REALIGNMENT AND RECOGNITION Underscoring the year's biggest stories (11/19a) Check It Out Now NEAR TRUTHS: THE ELEPHANT IN THE ROOM Nervous time in the music biz and beyond. (11/16a) Check It Out Now
		NOW WHAT? We have no fucking idea. COUNTRY'S NEWEST DISRUPTOR Three chords and some truth you may not be ready for. AI IS ALREADY EATING YOUR LUNCH The kids can tell the difference... for now. WHO'S BUYING THE DRINKS? That's what we'd like to know.

THE B-SIDE

Alex Ponce (NEON16)

8/17/23

WHAT IT IS: Singer, songwriter and multi-instrumentalist Ponce made his breakthrough earlier this year with the release of “plan” from his 2023 debut album, ser humano. The song—which has sped-up and acoustic versions as well as one with León Leiden—quickly gained traction, garnering 60m+ streams and catapulting him to international recognition as the first Ecuadorian artist to enter the Spotify global charts. Meanwhile, the 13-track album amassed 85m+ streams and solidified Ponce’s status as a rising star. He’s keeping the momentum going with latest single “traición.”
ALBUM: ser humano
RELEASE DATE: 3/24
SINGLE: “plan”
TV: Televisa/Telehit, Despierta América (Univision), En Casa (Telemundo), Exa Tv
LIVE: 10 dates in Ecuador and Mexico this fall
INTERNET: 85m+ global streams across all platforms; 2m+ monthly Spotify listeners; 402k YouTube subs, 96m+ combined video views; 493k+ Instagram followers; first Ecuadorian artist to enter the Spotify global charts
RADIO: “plan” was #1 on Ecuador charts for 15 weeks in a row, the longest consecutive reach by an Ecuadorian Artist
BOOKING: Richard Vega/WME
PUBLISHING: 22 Reasons to Write/NEON16 Publishing
MANAGEMENT: Woody/NEON16 MGMT