DANIEL NIGRO: CRACKING THE CODE
The co-writer-producer of the moment, in his own words (12/11a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: DDG has confidently and charismatically blazed his own trail through hip-hop and business. Hailing from Pontiac, Mich., the high school valedictorian asserted himself as a multi-platinum artist and trendsetting entrepreneur with his debut project, aptly named Valedictorian, which yielded his first gold hit, “Arguments.” In 2020, DDG broke through with “Moonwalking in Calabasas,” his now two-times platinum single. Following 2021’s Die 4 Respect with OG Parker, he landed on XXL’s prestigious Freshman Class. With his latest offerings, It’s Not Me It’s You and Maybe It’s Me..., DDG proves to be an exciting rising star in hip-hop.
ALBUM: Maybe It’s Me...
RELEASE DATE: 7/14
SINGLE: “I’m Geekin”
TV: Wild ‘n Out
INTERNET: 1.4b+ global streams; 6.8m+ monthly Spotify listeners; 638m+ YouTube video views; 16m+ combined followers across socials
RADIO: “I’m Geekin” impacted Rhythm 5/15, #30; impacted Urban 5/1, #23 at presstime
PRESS: XXL Freshman Class cover (2021) (“DDG is running rampant in a blaze of glory”), Forbes “30 Under 30” (2023), GQ, Complex (“If I’m keeping it a buck, my money is on DDG”), BET, MTV, UPROXX, VIBE, RapRadar, HotNewHipHop, People, Harper’s Bazaar, Esquire, more
BOOKING: UTA
PUBLISHING: Sony Music Pub.
MANAGEMENT: Self-managed